SAAS

Professional services in SaaS is typically defined as the short-to-mid term engagements that focus on achieving specific, defined outcomes.

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Your long-term touch points are generally Customer Success Managers.

Longterm

Long-term professional services are normally defined as commitments that are generated with the objective of establishing a long-term working relationship with the professional service provider.

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These contacts are normally under a fixed monthly compensation.

Institutional

Professional services within corporations are sometimes independent cells that belong indirectly or directly to the corporation. 

Are managed under the umbrella of the corporation and although they belong to the same structure, they may have operational autonomy in some of its branches.