A manufacturer is a person or a registered company that makes finished products from raw materials in a bid to make a profit.

 

The goods are later distributed to wholesalers and retailers who then sell to customers.

Wholesale purchase is almost always made in bulk, and because of that, you pay a discounted price for the purchase. After you buy products from a wholesaler, you can then sell them at your own store at a higher price to make a profit.

 

The difference between the retail and the wholesale prices is called the margin.

A retail sale occurs when a business sells a product or service to an individual consumer for his or her own use.

 

The transaction itself can occur through a number of different sales channels, such as online, in a brick-and-mortar storefront, through direct sales, or direct mail.